14 questions every CMO must answer

Monthy Python 3 questions

1) Which brands and products does the company own?

2) Who are the customers?

3) What hard values are accepted by the customers?

4) What soft values are accepted by the customers?

5) Who are the competitors?

6) What hard and soft values are unique?

7) Which hard and soft values are most competitive now and which might be in 10 years?

8) How will the brand and company change in the next 10 years?

9) Does everybody in the company have the same vision of the company and its brands?

10) What are all the processes that deliver content?

11) Which content delivers the most value and who makes it?

12) What data does the company have?

13) Which stacks (technologies) are used by marketing and sales?

14) Which content processes can be automated and which outsourced?

Written by: Nikola Tosic
Publishing date: 15 Jul 2018