Scalability and networking - company abilities that accelerate growth

Michelin Star

Scalability is a company ability to increase sales without market or production limitations. Examples: building bridges is not highly scalable because of the small demand and complex delivery, while selling mobile games is highly scalable because of the big demand and almost free delivery.

Networking is a company ability to build networks of individuals and businesses that market and sell its products. Examples: food manufacturers need supermarkets, car manufacturers need dealers, content producers need syndication, software producers need consultants, etc.

A good example of a project which is scalable and networks well is the Michelin restaurant guide. It is a great response to a pitch: we want our tire brand to be promoted by the best restaurants in the world, and we do not want to pay much for it.

Every company should aim to have business models, projects, and products which are scalable and network well. If it does not have them, it should add new projects and products that do.

Written by: Nikola Tosic
Publishing date: 6 Sep 2019