Wed 15 Mar 2017: Brand Equity Management lecture, Park Hyatt Milan - completed

Park Hyatt Milan

At 18:00 CET on Wednesday 15 March 2017 we will give an open BEM Value Theory lecture at Park Hyatt Milan.

Entrance is free, but requires registration. We advise early registration because seats are limited.

To register please email Andrea Toniolo at or register on the lecture Eventbrite page.

Lecture will present basic brand strategy principles of business competition, brand definition, strategy, and management. Lecture is ideal for business owners and investors, innovation managers and engineers, marketing and sales staff, and HR staff.

Lecture duration is approx. 2 hours. Lecture language can be both Italian and English, depending on the audience. In case all attendees understand English, English will be used. In case anyone has difficulty with English, Italian will be used.

We are looking forward to seeing you.

Written by: Nikola Tosic
Publishing date: 21 Feb 2017