Wed 7 Jun 2017: Win With Brands - Brand Strategy & Management Lecture, NYC - completed

At 17:00 EDT on Wednesday 7 June 2017 we will give an open BEM Win With Brands – Brand Strategy & Management lecture and workshop in 9 East 53rd Street, Midtown Manhattan, NYC.

Entrance is free but requires registration. We have seating for up to 15.

To register please email Andrea Toniolo at or register on the lecture Eventbrite page.

Win with brands is a workshop for:
– CEOs;
– CMOs and marketing managers;
– CIOs and IT managers;
– CSOs and sales managers;
– Agency managers, creative, and art directors;
– Investors.

Attendees will learn:
– Basics of business competition;
– How brands participate in the competition;
– How to conceptualize and communicate the brand in their work;
– What are currently the greatest brand management challenges;
– What are basic elements of brand strategy and brand management elements;
– Basics of brand terminology.

Lecture & workshop consist of:
– Approx. 2 hours of lecture;
– During the lecture, questions can be asked and open discussion is encouraged;
– At least one exercise will be done which helps attendees define brand values.

Win with brands lecture & workshop is an introduction to BEM Value Communication Method (BEM VCM). BEM VCM is designed as a shared terminology for IT, marketing, and sales management allowing them to build brands and be more competitive. It focuses the organization and its teams on short and long-term strategic goals.
Win with brands lecture & workshop is applicable to businesses of all sizes and industries. Managers from startups, SMBs, and multinationals are welcome.
Lecture & workshop will allow discussion and the overall atmosphere is that of exchange of opinion.

We are looking forward to seeing you.

Written by: Nikola Tosic
Publishing date: 7 Jun 2017